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4 Things Your Restaurant Website Doesn’t Need

June 20, 2017

Your website is the place guests go to find important information like your location, phone number, menu, and reservation information. So it’s important to highlight a few of the things your website doesn’t need. Remember, a streamlined website lets your visitors access information easily, reduces load times, and generally makes a better impression on guests. Here’s what to look out for.

PDF Menus Are A Must Go
First things first, PDF menus lead to poor  SEO results for your website and they’re really inconvenient for your guests. Guests don’t like PDF menus because it’s a hassle for them to download a file just to view your offerings. Not to mention the slow load time for most PDFs—particularly on mobile devices—makes for a poor visitor experience overall.

Say No To Fancy Fonts

Fonts that are different colors and sizes might look pretty or fun, but they can be really hard to read. Guests come to your website with a goal in mind—make it as easy as possible for them to find it with clean typography. If you want your fonts to be unique, you can purchase original styles online, but just make sure it’s clear and easy to read. Guests shouldn’t have to look too hard to find the basics.

Say Goodbye To Reviews

Ask yourself what reviews from TripAdvisor and similar sites are adding to your website. Reviews come with both positive and negative perspectives, and on your own website, there shouldn’t be anything negative about your restaurant. If guests want to see reviews of your restaurant, they can look elsewhere. 

Get Rid Of Flash Player

Some websites use Flash to display animations and photo slideshows. But, most mobile devices can’t display Flash content, and search engines aren’t able to read the text on a Flash site. Which basically means you can’t see a Flash site on your cell phone, and Google will view your website as a single page with no content, so you’ll rank lower on search results.

Not to mention the cost of maintaining a Flash website. Every time you want to update your menu, make an announcement, or promote a special event, you’ll need to go back and hire a Flash designer to make the update. Non-Flash, CMS (content management system) powered websites like the ones we offer give you the power to update your website easily without having to pay someone every time you want to change the wine list.

Need help decluttering or not sure if your restaurant’s website has some of this stuff? Ask BentoBox for a free website evaluation to help get you started.