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Virginia Happy Hour Legislation Signed
RAMW is pleased to announce that the state’s pending happy hour legislation has been signed and will be published on December 30, 2013. The new law, which will allow restaurants and bars to advertise happy hours through print, digital and social media, will be effective January 29th, 2014.
To be clear, the law does not allow for the advertisement of specific happy hour beverages and beverage prices (outside the restaurant or bar). However, once the law goes into effect in late January, establishments will be able to advertise “Happy Hour” or “Drink Specials” and the times they are available anywhere including print, broadcast, online and social media.