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2021 Cherry Picks Restaurant Program Registration

December 8, 2020 to February 19, 2021
PARTICIPATION DETAILS
DEADLINE: Friday, February 19, 2021
 
CHERRY PICKS PROGRAM:  The National Cherry Blossom Festival, in conjunction with RAMW, is proud to showcase the District’s vibrant and diverse restaurant scene to attendees of the Festival to be held March 20 - April 11, 2021. Restaurants are encouraged to enroll in the program to highlight an item for their menu. Please note: the use of cherries as an ingredient is not necessary to participate in this promotion.
 
Cherry Pick: You may highlight a new springtime menu item or a tried and true cocktail, dish or dessert. Your options are limitless!
 
Restaurant guidelines and responsibilities
  1. Complete the online application for Cherry Picks (here) on or before February 19, 2021.
  2. OPTIONAL: Submit one, two, or three $50 gift certificate(s) for fundraising, promotional or publicity purposes for the National Cherry Blossom Festival.
    1. All gift certificates should be dated a year or more from the date of issuance; no purchasing restrictions
    2. Gift certificates can be emailed to cherrypicks@ncbfdc.org or by mailed to:  National Cherry Blossom Festival, 1275 K Street, NW, Suite 1000, Washington, DC 20005 ATTN: Cherry Picks.
  3. Provide logo for use in promotional marketing (145 pixels x 145 pixels)
  4. Provide picture of your springtime menu item(s) for use in promotional marketing (300 dpi)
Promotional responsibilities of the Festival
Cherry Picks restaurants will be promoted through the National Cherry Blossom Festival’s and RAMW’s marketing materials, including the following:
 
MEDIA PITCHES
  • Restaurant listing in the Cherry Picks press release, distributed in the Festival’s press kit at the kick-off press conference
SOCIAL MEDIA
  • Cross promotion by RAMW and the Festival via various platforms including Facebook, Twitter, and Instagram. The Festival reaches 100,000+ fans on Facebook 14,000+ followers on Twitter and 14,000+ followers on Instagram.
EBLASTS
  • Cherry Picks e-blasts focusing on Spring Menus sent to over 23,000+ subscribers of the National Cherry Blossom Festival list
  • Inclusion in a National Cherry Blossom Festival e-newsletter highlighting dedicated weeks
WEBSITE
  • Restaurant logo included on dedicated “Where to Eat” page on nationalcherryblossomfestival.org; link to “Where to Eat” page also included on various subpages of the site, including highest trafficked “Bloom Watch” page.
Festival Official Guide distributed in The Washington Post*
  • Listing in Cherry Picks article
* eligible only to restaurants that complete all responsibilities by February 19, 2021
 
QUESTIONS? Please contact Cherry Picks coordinator Tasha Stiger at cherrypicks@ncbfdc.org or 202-661-7595.
 
 
ABOUT THE NATIONAL CHERRY BLOSSOM FESTIVAL:
The National Cherry Blossom Festival is the nation’s greatest springtime celebration. The 2020 Festival, March 20 – April 11, includes three weeks of events featuring diverse and creative programming promoting traditional and contemporary arts and culture, natural beauty, and community spirit. Visit nationalcherryblossomfestival.org or call 877.44.BLOOM for more information and find us on Facebook (CherryBlossomFestival), Twitter (@CherryBlossFest), and Instagram (@CherryBlossFest).
 
ABOUT THE RESTAURANT ASSOCIATION METROPOLITAN WASHINGTON
The Restaurant Association Metropolitan Washington (RAMW) is the regional trade association representing restaurants and the foodservice industry in the Washington, DC Metropolitan Area. Established in 1920, RAMW is an advocate, resource and community for its members. Visit www.ramw.org for more information.