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Cocktail Week is Gonna Be Bigger Than Ever | Sign Up Today!

The week-long spirited promotion starts Monday, November 29 and leads us right into the December 5th celebration of Repeal Day, the 68th anniversary of the repeal of Prohibition. Join us in celebrating local cocktail culture, sign up today!

 
Cocktail Week celebrates our local cocktail culture and restaurants across the Metropolitan region are showcased featuring delicious food and drink pairings for guests to enjoy at your bars and as they dine. This year we invite you to take the marketing value up a notch and sign on to also be part of unique experiences and custom events to engage diners and fuel their cocktail and mocktail interests through interesting conversations, educational opportunities, and exclusive cocktail culture experiences.
Both consumers and industry will be invited to take part in and explore everything from low-to-zero proof cocktails to hands-on spirits classes and so much more that will delight diners and media alike and will create opportunities for us to promote your Cocktail Week specials in even bigger ways.  
 
DC COCKTAIL WEEK DETAILS
  • Promotional Dates: November 29 - December 5, 2021
  • Registration Deadline: November 10
  • Participation Fee: $100 per restaurant
PARTICIPATION LEVELS (Fee is $100 per location for all levels of participation)
  1. Low-Proof: Entry Level - Restaurant features a cocktail + a bite for one set price; mocktails welcome too!
  2. Mid-Proof: Entry level + Restaurant hosts a custom event, cocktail class, or happy hour of your choosing and it will be heavily promoted through DC Cocktail Week marketing. Your restaurant keeps all revenue from hosting special events. Your restaurant plans and manages the special event as you would normally, however, you will receive additional marketing through RAMW and the DC Cocktail Week site.
  3. High-Proof: Entry level + Get paired with one of our spirits sponsors to feature a special event, such as a cocktail class, tasting dinner, or happy hour in partnership with the brand. The restaurant keeps all revenue from hosting special events. Collaboration must include the sale of custom cocktail-at-home kits featuring sponsor brands. Your restaurant keeps all revenue from hosting special events. RAMW will work to pair you with a spirit brand.  The spirit brand will have final approval of the paired restaurant for the special event. The custom cocktail-at-home kit featuring the spirit brand is to include ingredients for the cocktail and a bottle of the sponsored spirit. The restaurant will purchase the needed number of bottles directly from your distributor and will have full management of the event, however, you will receive additional marketing through RAMW and the DC Cocktail Week site.
ALL PARTICIPANTS RECEIVE
Inclusion in our extensive marketing campaign utilizing RAMW’s direct marketing and online platforms, our marketing partner platforms, advertising buys, and media engagement reaching a combined diner audience of 300K+ locals.
  • Inclusion in participant listing in a promotional press release distributed to 100+ local media outlets.
  • Consideration for media opportunities such as on-air demos and interviews as requested.
  • Instagram and Facebook campaigns focused on DC Cocktail Week pairings including Stories, Reels, and boosted ads.
  • Listing on DCCocktailWeek.com including logo, pairing details, and photos.
MID & HIGH PROOF LEVELS also receive additional marketing of your DC Cocktail Week special event including:
  • Event listing on DCCocktailWeek.com and RAMW.org
  • Inclusion in boosted Event Ad on Facebook promoting special events during DC Cocktail Week
  • Inclusion of special events listing in e-communications
MARKETING ADD-ON: Opportunity to be included in RAMW’s Cocktail Gifting Guide to be distributed through RAMW’s social media platforms reaching 29K+ followers and via direct email to 23K+ subscribers. Promote Your Cocktail Kits as holiday season gifts! We will create and use the gift guide to promote your cocktail/mocktail kits as holiday gifts.
 
PARTICIPATION REQUIREMENTS
  1. SIGN UP! Register here for DC Cocktail Week!
  2. Determine your cocktail and small bite pairing, which can be a small plate, starter or appetizer.
  3. Set your price for the cocktail + bite. You determine the price. There is not a predetermined set price.
  4. Submit a description of your pairing & photo of your cocktail, with or without the paired dish, for promotional use by November 10th
  5. Offer the pairing from Monday, November 29 - Sunday, December 5
DEADLINES
  • Deadline to sign up: Wednesday, November 10th
  • Deadline to submit promotional details: Monday, November 15th
We hope you will join us for DC Cocktail Week and this opportunity to market your cocktail program! Questions? Email us at cocktailweek@ramw.org