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Restaurant Marketing Workshop: Working with Social Media Influencers

October 22, 2019 - 2:00pm to 4:00pm
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Restaurant Association Metropolitan Washington presents
Restaurant Marketing: Working with Social Media Influencers
Moderated by DC-based food, travel, and lifestyle writer, Nevin Martell

Have you considered working with social media influencers to highlight your new menu or just bring back the buzz to your restaurant? Before you slide into those DMs, join DC-based food, travel & lifestyle writer, Nevin Martell, along with professional guest panelists, Aba Kwawu, Founder and President of TAA PR, Charissa Benjamin, Partner, Savor PR, and Justin Schuble of @dcfoodporn, to learn why, when & how to manage working within this new media landscape!

Date: Tuesday, October 22, 2019
Time: 2:00 PM - 4:00 PM
Location: Church Hall, 1070 Wisconsin Avenue, NW (Georgetown)
Price: $35 (RAMW Members) // $45 (Non-Members)

Space is limited, register today!

About Nevin Martell // Nevin Martell is a DC-based food, travel, and lifestyle freelance writer. His work has appeared in The Washington Post, New York TimesSaveurMen’s JournalFortuneTravel + Leisure, and Runner’s World. The author of eight books, his credits include co-authoring the "Red Truck Bakery Cookbook" and "The Founding Farmers Cookbook." Twitter: @nevinmartell | Instagram: @nevinmartell

About Aba Kwawu // Aba Kwawu is the founder and president of TAA PR, a results-oriented public relations, marketing, and special events agency dedicated to the fashion, design, entertainment, hospitality, and luxury lifestyle sectors.

Kwawu earned her bachelor’s degree from the University of Pittsburgh and her master’s degree from the University of the Arts London College of Fashion. She founded her agency in 2002 while teaching fashion merchandising and marketing at Howard University.

Today, TAA PR continues to advise and serve brands seeking expertise in media relations, event production, experiential marketing, and social media. The agency’s regional, national, and international clients span various industries and have included Cirque du Soleil, The Ritz-Carlton, Ladurée, Kering(the global luxury group), chefs Wolfgang Puck and Daniel Boulud, Shake Shack, hospitality for The John F. Kennedy Center for the Performing Arts, Tysons Galleria, CityCenterDC, the Smithsonian Institution, Mercedes-Benz, Paraiso Miami Beach (formerly known as Swim Week Miami), and more.

In addition, Kwawu has chaired high-profile events (including the first annual Smithsonian Hirshhorn Ball in 2019 and the 26th Annual Knock Out Abuse Gala in 2019), spoken at international conferences, and provided commentary for outlets from Women’s Wear Daily (WWD) to The Washington Post. When not glammed up for work, she can be found globetrotting with her husband and their two children.

Visit her agency’s website at taapr.com or follow the firm on Instagram and Twitter @taa_pr.

About Charissa Benjamin // Charissa Benjamin, partner at Savor PR, is a seasoned communications professional with over 15 years of experience in a diverse cross-section of industries, specializing in restaurant, hospitality and lifestyle PR. Savor PR is known for representing some of the best chefs, restaurants and food businesses in the Washington, DC region. Charissa’s industry experience includes managing PR and marketing campaigns for notable companies within the restaurant, spirits and wine, airline, automobile, traveling entertainment and publishing sectors. Her skills have been keenly developed while working within both PR agency and internal communications environments.

Before launching Savor PR, Charissa was PR Director for Kimpton Hotels & Restaurants’ Mid-Atlantic region, where she managed communications for restaurants in Washington, DC, Alexandria, Va., Baltimore and Philadelphia. Prior to joining Kimpton, Charissa worked at Washington, DC PR agencies including Qorvis Communications and Witeck-Combs Communications. She has managed PR and cause marketing campaigns for Beam Global Spirits & Wine, Feld Entertainment, Harper Collins Publishing, American Airlines, Food & Friends, and YouthAIDS.

A cum laude graduate of the Kogod School of Business at American University, Charissa originally hails from the island of Antigua in the Eastern Caribbean. She balances her love for food and wine with a healthy dose of running, which you can often find her doing on the streets of Washington. She lives in Northeast DC with her husband, son and daughter.

This workshop is open to all restaurant, hospitality, and foodservice industry professionals in the Washington DC area. Discount offered to RAMW members only.

Location:
Church Hall, 1070 Wisconsin Avenue, NW (Georgetown)
Contact:
I-shi Patterson, (202) 31-5990, ishi@ramw.org